Content
Travel Noire
Lead Editor & Writer
My contributions as lead editor & writer for Blavity’s Travel Noire brought new and creative story ideas that often connected poignant historical context to today’s travel culture. I enjoyed using trends, audience data, and culturally relevant social conversations to produce innovative stories that delivered results. My content yielded a 10% increase in web traffic in a month and 450K unique social impressions. I also edited multiple stories per day and assisted in managing the content calendar.
21Ninety
Lead Editor
As the lead editor at Blavity’s 21Ninety, I shaped the narrative of originally reported culture, beauty, wellness, sex, and opinion content. The content I created fostered a more diverse and culturally resonant digital platform. Collaborating with the Senior Editor, I spearheaded the creation of the brand and style guides while adapting to the ever-changing digital landscape. My "Coffee Date" article alone increased web visitors by 25,000 and social engagement, ultimately helping surpass our audience goal.
In addition to shaping an innovative editorial framework, I wrote and edited over 50 articles and co-supervised a dynamic team of 10 writers. I created and edited content for engaging web and social media series/campaigns, such as 21Ninety’s Coupled Up and Best Self, which involved producing video scripts and web copy, increasing social media engagement and managing partnerships with social media influencers.
BET.com
Managing Editor & Writer
Serving as the managing editor and writer for the groundbreaking BET finance and entrepreneurship initiative, Big Money Energy, I was pivotal in shaping every aspect of content ideation, creation, curation, and execution. Throughout this exciting project, I crafted and edited articles, conducted insightful interviews, and forged strategic partnerships and campaigns with notable brands like GoDaddy and Apple Music.
My stories amplified the voices and experiences of disadvantaged communities that need it most, especially women of color, and those who face systemic barriers and discrimination
The Afro News, Etc.
Journalist